Tea tourism - preliminary study on familiarity with and interest in tea tourism
Keywords:beverage tourism, tea tourism, niche tourism, tea culture
The paper tackles the idea of tea tourism which is motivated by an interest of tourists in the history, traditions and consumption of tea. This paper aims to determine the level of familiarity with and interest in tea tourism among respondents. The field in question is considered a niche form of culinary tourism, and thus, this work constitutes a pilot study. The research accounts for 215 correctly completed survey forms conducted among the customers of one of tea houses in Toruń, as well as members of a Facebook community who consider themselves gourmets and enthusiasts of drinking and celebrating tea. The study material was collected using a diagnostic survey method via the internet. The results of the surveys showed the respondents were interested in the idea of tea tourism. Respondents have never been offered tea tourism on the Polish market; however, they are willing to take part in a tea tourism event. They know many varieties of tea, have heard about ritual tea brewing, but they are not familiar with many attractions related to tea tourism. The obtained results, although preliminary in nature, may imply the plausibility of introducing and disseminating the idea of tea tourism among tea enthusiasts, and indicate a need for further research in this field.
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